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THE SJR BLOG

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Designer Spotlight: EFFY

We love carrying brands that value innovation and amazing craftsmanship, and Effy Jewelry definitely exemplifies both. Named for its visionary creator and designer Effy Hematian, this company has been passionately producing beautiful and unique jewelry since 1979.

When it comes to craftsmanship, Effy stands out with their extremely high manufacturing standards. In fact, each and every stone that goes into an Effy piece is hand-selected to ensure the utmost quality and cohesion, and the same obsession with detail goes into their original designs.

Plus, did you know that Effy designs jewelry for men too? Cuff links, necklaces, and rings are just a few of the Effy pieces you’ll find in our stores. Many of these lines are inspired by fierce birds of prey, featuring talon-shaped prongs or engraved feathers, while other lines showcase uncommon gemstones like malachite or pietersite.

Another thing we love about Effy is how they’ve built their entire business around family and community. Not only does Effy Hematian live right here in the United States, but the design process and manufacturing all happens here too! Like us, this company has never forgotten its roots and is dedicated to keeping it that way.

Every year, we have the pleasure of hosting Effy trunk shows where one-of-a-kind pieces and classic favorites are exclusively available at our two stores for a limited time. Be sure to subscribe to our newsletter or keep an eye on Facebook, Instagram or our website for details about when this exciting event takes place!

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Citrine & Topaz: November’s Birthstones
education

Citrine & Topaz: November’s Birthstones

Of all the birthstones, November babies have the most variety to choose from! Not only is citrine an option—a warm, yellow to orange colored gem—but all of topaz’s colors as well! Let’s dive into ...

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Designer Spotlight: Raymond Weil
education

Designer Spotlight: Raymond Weil

One of the most unique watch lines we carry is Raymond Weil, a relatively new brand that has made huge waves in the world of watchmaking. It was founded in 1976 by Mr. Raymond Weil, who dreamed of...

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